AIDE MÉMOIRE MARKETING – 6ÈME ÉDITION

CLAUDE DEMEURE
Published by DUNOD,
Jan 2013
AIDE MÉMOIRE MARKETING - 6ÈME ÉDITION

AIDE MÉMOIRE MARKETING – 6ÈME ÉDITION

CLAUDE DEMEURE

Original price was: $69.18.Current price is: $14.95.

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424 pages

Length

Jan 2013

Publication date

French

Language

7 Mo

File size

DUNOD

Publisher

978-2100513390

ISBN

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Price

Original price was: $69.18.Current price is: $14.95.

424 pages

Length

Jan 2013

Publication date

French

Language

7 Mo

File size

DUNOD

Publisher

978-2100513390

ISBN

Book overview

Cet aide-mémoire de marketing présente de manière détaillée toutes les composantes du marketing stratégique et opérationnel : le marché ; le marketing de l’information ; la stratégie marketing ; les 4P (produit, prix, distribution, promotion) ; les techniques de vente et de négociation ; la vente à l’étranger ; la communication commerciale ; la gestion de la relation client. La dernière partie de cette nouvelle édition mise à jour traite de la communication professionnelle : communication interpersonnelle, AT, PNL. Ce livre est un outil de révision efficace qui présente également des techniques récentes comme le géomarketing, l’e-business, le benchmarking…

About the author

CLAUDE DEMEURE. Professeur en BTS, il intervient également dans le cadre de la formation continue des enseignants de l'académie de Rennes.

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