Original price was: $38.39.$0.00Current price is: $0.00.
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Original price was: $38.39.$0.00Current price is: $0.00.
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Une édition entièrement révisée et mise à jour du best-seller BusinessWeek sur les meilleures pratiques de marketing et de relations publiques efficaces et modernes
Les nouvelles règles de marketing et de relations publiques vous montrent comment tirer parti du potentiel que la communication Web offre à votre entreprise. Enfin, vous pouvez parler directement aux clients et aux acheteurs, en établissant un lien personnel avec les personnes qui font fonctionner votre entreprise.
Cette nouvelle édition de poche vous tient au courant des dernières tendances.
Les nouvelles règles du marketing et des relations publiques, deuxième édition vous donnent toutes les informations dont vous avez besoin pour créer des messages marketing puissants et efficaces et les faire parvenir aux bonnes personnes au bon moment – à une fraction du prix d’une campagne marketing traditionnelle.
David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he’s spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences.
David’s books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books - three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 27 languages and is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and his newest hit The New Rules of Sales & Service. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan).
Pascal Lannoo
Original price was: $24.34.$2.99Current price is: $2.99.
Simon Kingsnorth
Original price was: $29.99.$4.99Current price is: $4.99.
Alan Charlesworth
Original price was: $50.39.$12.99Current price is: $12.99.
Dominic Harrington
Original price was: $44.99.$14.99Current price is: $14.99.
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