Original price was: $12.22.$0.00Current price is: $0.00.
Length
Publication date
Language
File size
Publisher
ISBN
Original price was: $12.22.$0.00Current price is: $0.00.
Length
Publication date
Language
File size
Publisher
ISBN
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.
Terence Shimp is a distinguished professor emeritus at the University of South Carolina, where he was a faculty member for 29 years and earned a number of teaching awards, including the Amoco Foundation Award. The former W. W. Johnson Distinguished Foundation Fellow and Chair of the Marketing Department in the Moore School of Business, Dr. Shimp also taught at Kent University. He has been published widely in marketing, consumer behavior and advertising, and has received the American Academy of Advertising's lifetime award for outstanding contributions to research in advertising. Past president of the Association for Consumer Research, as well as the Journal of Consumer Research policy board, Dr. Shimp has represented the Federal Trade Commission and various state agencies as an expert witness in issues concerning advertising deception and unfairness. Terence A. Shimp received his doctorate from the University of Maryland.
Amy Lupold Bair
Original price was: $53.08.$12.99Current price is: $12.99.
Malin Martnes
Original price was: $42.99.$9.99Current price is: $9.99.
Resa Gooding
Original price was: $35.99.$14.99Current price is: $14.99.
Kan Kaser
Original price was: $53.00.$0.00Current price is: $0.00.
eBook is a complete electronic version of the print edition, available in PDF or ePub formats. Every piece of content down to the page numbering is the same.
Where there is an eBook version of a title available, you can buy it from the book details for that title. Add either the eBook to your shopping cart. Your eBook will show in your cart as a product on its own. After completing checkout and payment in the normal way, you will receive your receipt on the screen containing a link to a personalized PDF download file. This link will remain active for 30 days. You can download backup copies of the file by logging in to your account at any time.
If you already have Adobe reader installed, then clicking on the link will download and open the PDF file directly. If you don’t, then save the PDF file on your machine and download the Reader to view it.
Please Note: eBooks are non-refundable.
Prices are generally shown in US Dollars, so is the payment.
If you want to purchase a video course, eBook please follow below steps:
Our eBooks are currently available in PDF format. In the future, this may well change with trends and development in technology, but please note that our PDFs are not Adobe eBook Reader format, which has greater restrictions on security.
You will need to use Adobe Reader v9 or later in order to read PDF eBooks.
